Blue Events is on of the event management leaders in the Czech Republic. Since more than 15 years the company has been realizing specialised conferences, congresses and summits that are designed as regular annual meetings of top managers in various industries. Blue Events co-operates with most key players in the Czech and CEE market and rank them among speakers or event partners, and also successfully launches premium speakers from other countries.

Category: Articles | 15.06.2010

Shopper Marketing: How to transform a “visitor of store” into a shopper

Expert analyses of research and advisory companies signalize that in the developed countries there is 70% of shopping decisions made directly in the store. The most interesting 25% shoppers generate 70% of related profit. Do you know which shoppers are they? What attracts them, what pleases them, irritates them or repulse them? You are surely not the only one who is a little nervous reading this question… Therefore it is not surprising the shopper marketing is currently the fastest growing marketing discipline within suppliers´ as well as retailers´ side.

Marketing Management 2010: Is really the work of marketers currently mostly driven by the need to hold down?

This year’s conference Marketing Management, which was held on 5th May 2010, attracted around 150 attendants to the Prague hotel Grand Majestic Plaza. They came to share ideas and experience on how it is possible not only to “survive” on the current market, but also to grow, if only the marketers have enough courage.

Bio Summit 2010 showed a path forward for sustainable and ethical business

Conference Bio Summit 2010 which was held on 8th April 2010 in Prague with participation of more than 150 delegates from retailers, food producers and other businessmen offered very actual and urgent message of speakers especially from the field of ethical and sustainable business.

 

Speakers pointed at many examples of global companies as well as middle-sized regional companies proving that to join values of economy and ethics is not only possible but also very beneficial for all parties, including stockholders, employees an

How to get off the promotion train, which goes in the bad direction?

Just rarely in the almost ten years history of the conference series Retail in Detail three was found a topic so much corresponding with the actual demand for information in retail, solving the question of efficient promotions.