Leadership for Life Conference—An Inspiring programme for those who prefer to lead over being led

 Articles | Zuzana Mračková 09.06.2011

The Leadership for Life conference promises to be a unique and rich programme that analyzes the Inspirational Leadership™ successes of outstanding business organisations and their employees from several points of view. Lance Secretan, the charismatic leader, successful CEO, author, and one of the most renowned international speakers on Inspirational Leadership™, will deliver a two-hour keynote program.

Spring Retail in Detail 2011 with the hottest retail topic: Fresh Food!

 Articles | Zuzana Mračková 04.02.2011

The 15th year of the successful specialized retail conference Retail in Detail – Fresh Food 2011 (23rd March 2011, Hotel Olympik Artemis, Prague) will focus on one of the hottest topics of retail in the CEE region, which is optimization of the offer of fresh goods. From the expert analyses and researches it results that this “mega-category” has crucial share in building the retailer´s image and differentiation tool from the competition.

Program of this year’s Retail Summit „Innovate or Die“ is a promise of the truly inspirational event. Great interest in participation only proves it: 14 days before the conference there are almost 700 people registered

Articles | Zuzana Mračková 18.01.2011

In the time when a huge number of promotions and communication is rolling in to the customers, it is more and more difficult to reach them and interest them. Today’s shopper has much easier and faster access to information than before, he is able not only to compare the price, but also check the reality of marketing promises, and even more he is spoiled by almost permanent offer of high quality brand goods in sales promotions.

Detailed Program of Retail Summit 2011 Has Just Been Published: Hot Main Topic, a Hundred of Speakers and Panellists

 Articles | Zuzana Mračková 09.12.2010

Experience from economic crises, the one just gradually fading out included, is quite clear – those who innovate have much higher chance to succeed. The organizers of Retail Summit 2011 have therefore logically chosen the main topic “Innovate or Die!”.  Program of the largest professional and social event of the Czech and Central European retail trade, held in Top Hotel Praha on February 1 and 2, has been just published.

Innovate or die! Retail Summit 2011 will focus on key question of today´s business

Articles | Zuzana Mračková 30.09.2010

The world around us has changed a lot in past few years thanks to global economic crisis. Even though we have probably “bounced off the bottom”, we still cannot expect a walk in the rose garden. As many experts, who were speaking at crisis summits of 2009 and 2010, prophesied, the demand side of the market has surely “stiffen” – customers are more demanding, have things more under control, are less loyal and want higher and higher value for their money.

Shopper Marketing: How to transform a “visitor of store” into a shopper

Articles | Zuzana Mračková 15.06.2010

Expert analyses of research and advisory companies signalize that in the developed countries there is 70% of shopping decisions made directly in the store. The most interesting 25% shoppers generate 70% of related profit. Do you know which shoppers are they? What attracts them, what pleases them, irritates them or repulse them? You are surely not the only one who is a little nervous reading this question… Therefore it is not surprising the shopper marketing is currently the fastest growing marketing discipline within suppliers´ as well as retailers´ side.

Marketing Management 2010: Is really the work of marketers currently mostly driven by the need to hold down?

Articles | Zuzana Mračková 17.05.2010

This year’s conference Marketing Management, which was held on 5th May 2010, attracted around 150 attendants to the Prague hotel Grand Majestic Plaza. They came to share ideas and experience on how it is possible not only to “survive” on the current market, but also to grow, if only the marketers have enough courage.

Bio Summit 2010 showed a path forward for sustainable and ethical business

 Articles | Zuzana Mračková 26.04.2010

Conference Bio Summit 2010 which was held on 8th April 2010 in Prague with participation of more than 150 delegates from retailers, food producers and other businessmen offered very actual and urgent message of speakers especially from the field of ethical and sustainable business.

 

Speakers pointed at many examples of global companies as well as middle-sized regional companies proving that to join values of economy and ethics is not only possible but also very beneficial for all parties, including stockholders, employees an

How to get off the promotion train, which goes in the bad direction?

 Articles | Zuzana Mračková 26.04.2010

Just rarely in the almost ten years history of the conference series Retail in Detail three was found a topic so much corresponding with the actual demand for information in retail, solving the question of efficient promotions.

How to gain new energy and motivation for the squeezed marketing?

 Articles | Zuzana Mračková 07.04.2010

Marketing of nowadays is much more demanding than in peaceful times of redundancy, when success was very often achieved just by careful keeping of bureaucratic procedures, safe distribution of dedicated budgets, contemplating every decision and doing what everyone else is doing.

 

The biggest threat for marketing discipline does