Innovate or die! Retail Summit 2011 will focus on key question of today´s business

The world around us has changed a lot in past few years thanks to global economic crisis. Even though we have probably “bounced off the bottom”, we still cannot expect a walk in the rose garden. As many experts, who were speaking at crisis summits of 2009 and 2010, prophesied, the demand side of the market has surely “stiffen” – customers are more demanding, have things more under control, are less loyal and want higher and higher value for their money. To gain and keep such a “nasty” clientele is a great challenge… However, if we want to further develop our business that is moreover under quickly growing competition pressure, we have no choice.

 

The latest researches, working also with sophisticated methods of neuromarketing, signalize relationships with customers are being created continuously (or are not being created), every day, every hour. To keep them and even strengthen them we still have to come with innovations and renew these relationships on a brand new level. It is not just about new products offer, but mainly about innovation of services, communication with clients, using technologies and distribution channels. Not the least it is about the overall change of our business strategies and models. Innovations are crucial for companies and their managers’ survival, therefore it is logical the Retail Summit 2011, planned for 1st – 2nd February 2011 in Top Hotel in Prague, will focus exactly on this hot topic.

 

Information on preparation of this event will be continuously published. It is enough to look where the graphic symbol of killer whale with bulb appears. It is a reminder that such a genial thing as a bulb, that once changed the world, does not need to survive forever. And even big and smart fish have nothing sure if they don´t innovate… Early Birds are better off, because they have chance to orientate earlier than others and with lower costs. If you want to belong among them, use the very interesting discount of 5000 CZK for Very Early Birds. It is valid for all those, who register and pay the conference fee for Retail Summit by 30th November 2010.

 

On-line registration: www.retail21.cz/summit

For more information on summit contact:

Barbora Krásná (barbora.krasna@blueevents.eu)

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