Spring Retail in Detail 2011 with the hottest retail topic: Fresh Food!

The 15th year of the successful specialized retail conference Retail in Detail – Fresh Food 2011 (23rd March 2011, Hotel Olympik Artemis, Prague) will focus on one of the hottest topics of retail in the CEE region, which is optimization of the offer of fresh goods. From the expert analyses and researches it results that this “mega-category” has crucial share in building the retailer´s image and differentiation tool from the competition. At the same time it has a priority impact on the shopping frequency and to a certain level it defines even the price perception of the store.

 

At the same time it holds true that there are available less information and knowledge about this important segment of the market compared with categories of packaged durable food, beverages or non-food products. Therefore the conference with this topic is so needed and required.

 

The event is being organized by Blue Events in cooperation with the Czech Confederation of Commerce and Tourism.

 

The conference is designed for top management, or purchase and marketing managers of retail chains, as well as for the sales, marketing and production management of fresh food producers and wholesale distributors. During the program the following topics will be discussed: actual trends of the market and examples of successful solutions on the side of retail and production. The visitors will have an opportunity to participate in the discussion on perspectives of this key category future development.

 

For more information on the conference Retail in Detail – Fresh Food 2011 see www.retail21.cz/retailindetail