Although the largest meeting of Central European retail took place in the times of very nervous market situation this year, the individual program contributions brought a number of very positive messages. Perhaps that is why even in this uncertain time, the level of participation in the Retail Summit 2012 was very high and reached almost 800 delegates. Summit brought a fundamental conclusion that the market of near future will be shaped not only by very turbulent macroeconomics, but also by series of revolutionary changes in society, technologies and business strategies. The key question for retail management is not whether to keep the turnover or fall by least per cent. It will be a much more important matter --how to move to a higher League of retail business or how to survive at all.
David Bosshart, head of the Swiss retail think tank GDI will give a keynote speech at 18th year of Retail Summit , on January 31, 2012 in Clarion Congress hotel Prague. His contribution will deal with how to succeed in the future, "adult" market. He is convinced that in the next stage of retail trade development, we will see the victory of creativity over money. More than how much money we spend, we will mind how effectively we invest.
David Bosshart, head of the Swiss retail think tank GDI will give a keynote speech at 18th year of Retail Summit , on January 31, 2012 in Clarion Congress hotel Prague. His contribution will deal with how to succeed in the future, "adult" market. He is convinced that in the next stage of retail trade development, we will see the victory of creativity over money. More than how much money we spend, we will mind how effectively we invest.
The Czech retail market, after a brief recovery, returned to decline in the middle of last year again. However, rather than the next crisis, this is a new revolutionary leap in the retail trade development. Therefore key question for the management of retail companies is not, how to keep the turnover or how to secure least percentage fall, but how the move to a higher retail business league or how to survive in the market at all. Retail Summit taking place on 31st January and 1st February 2012, is ready to help in the search for answers to these difficult questions
Despite the unfavourable economic prospects and a heavy atmosphere in companies Retail Summit 2012 meets with extreme interest. 5 weeks prior to the date of event (31st Jan -1st Feb 2012), there are already over 400 participants registered. That confirms the hypothesis of organizers that especially in hard times the need to get together to search for inspiration, how to operate successfully on the market, is much more urgent.
Program of the conference Loyalty over Gold, which took place on 10th November 2011 at Prague hotel Dorint Don Giovanni, confirmed the way to keep loyal customers through building loyalty programs is not easy and cheap in this era, but in spite of this the conference brought clear proofs it can pay off to some companies. Conference presentations and discussion of nearly a hundred experts active in the area of retail, banking and other services confirmed that programs offering emotional dimension in addition to communicated discounts work better.
After the years when the program of Retail Summit lied on main speakers from the side of retailers, this year will bring a change. Range and dynamics of economic and social processes require to find a key note that will dispose not only with knowledge of trends in retailing and consumption patterns, but also with ability to consider broader political, social and cultural context of doing business on European retail market. The choice for this summit is Dr. David Bosshart, CEO of independent European think tank GDI who will give a speech on „Future of Success“ in Clarion Congress Hotelu on the first Summit day on 31st January 2012.
The program of Retail Summit 2012 is being finalized in these days. The core motto is the analogy of 18the year of the summit with „maturity“of the Czech retail and the need for its players to get inspired with experience and ideas „from elsewhere“. Till the end of November it is possible to register for the summit under Very Early Birds discount conditions.
The third PUBLIC RELATIONS SUMMIT with the participation of CEOs from top Czech companies confirmed investments into communication are necessary for company growth and generating trust in its brand.
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