Price war in German food retail industry is only jus-tified to a limited extent (GfK press release)

 Press release | Zuzana Mračková 22.07.2010

Nuremberg, July 12, 2010 – Only a few product groups in the German food retail industry are subject to a genuine price war. This is the finding of a joint survey conducted by GfK Panel Services and SAP Germany, in which the 275 most popular product groups in the area of fast moving consumer goods (FMCG) were investigated in terms of price sensitivity among consumers across Germany.

GfK Future Buy Study Unveils New “XTreme Shoppers,” Poised to Change Shopper Marketing Dynamic

Press release | Zuzana Mračková 19.07.2010

Multi-Dimensional Insight Reveals Emergence of New Era in Shopping

New York, NY – July 14, 2010 – GfK Consumer, a division of GfK Custom Research North America, today announced highlights from Future Buy, its first annual integrated study of shopping behaviors.

Understanding the New Consumer

Press release | Zuzana Mračková 30.06.2010

http://www.gfkinsights4u.com/insights4u.cfm?articleID=271

 

In search of the digital consumer (GFK press release)

 Press release | Zuzana Mračková 29.06.2010

Around 300 marketing experts attend GfK Research Summit

Nuremberg, June 24, 2010 – How do companies reach their customers in the digital age? An international GfK conference dealt with this very question. “The Digital Connected Consumer” was the topic of this year’s GfK Research Summit, which was held in Vienna in mid-June and attended by around 300 marketing experts.

Economising Times (GfK CEE newsletter)

 Press release | Zuzana Mračková 21.06.2010

CEEMEA up[2]date – Economising Times

Germans worry the most - Unemployment is Europe’s greatest challenge (GfK press release)

 Press release | Zuzana Mračková 16.06.2010

 

The findings of the “Challenges of Europe 2010”
survey carried out by the GfK Association

 

Nuremberg, June 7, 2010 – The situation on the job market remains of the greatest concern, not only to Germans, but to Europeans in general. Compared with the previous year, the degree of concern has even risen slightly.

GfK CEE Newsletter - Retail & Shopper Research (June 2010)

 Press release | Zuzana Mračková 15.06.2010

3.6.2010 - Prague

GfK CEE Newsletter - Retail & Shopper Research

PDF version

Shopper Marketing: How to transform a “visitor of store” into a shopper

Press release | Zuzana Mračková 08.06.2010

Expert analyses of research and advisory companies signalize that in the developed countries there is 70% of shopping decisions made directly in the store. The most interesting 25% shoppers generate 70% of related profit. Do you know which shoppers are they? What attracts them, what pleases them, irritates them or repulse them? You are surely not the only one who is a little nervous reading this question… Therefore it is not surprising the shopper marketing is currently the fastest growing marketing discipline within suppliers´ as well as retailers´ side.

GfK invests in research for digital media

Press release | Zuzana Mračková 10.05.2010

Nuremberg, May 6, 2010 – With an investment in SirValUse Consulting, the market leader in user experience consulting, and nurago, one of the most innovative suppliers of technology for digital brand, media and usability research worldwide, GfK is further expanding its digital strategy.

Marketing Management 2010: Is really the work of marketers currently mostly driven by the need to hold down?

Press release | Zuzana Mračková 07.05.2010

This year’s conference Marketing Management, which was held on 5th May 2010, attracted around 150 attendants to the Prague hotel Grand Majestic Plaza. They came to share ideas and experience on how it is possible not only to “survive” on the current market, but also to grow, if only the marketers have enough courage.