GfK Future Buy Study Unveils New “XTreme Shoppers,” Poised to Change Shopper Marketing Dynamic

Multi-Dimensional Insight Reveals Emergence of New Era in Shopping

New York, NY – July 14, 2010 – GfK Consumer, a division of GfK Custom Research North America, today announced highlights from Future Buy, its first annual integrated study of shopping behaviors. Based on an innovative mix of research methodologies including qualitative, trend spotting from GfK’s Roper Reports®, web-based shopping patterns and in-store navigation, the study identifies a new breed of consumer as well as the emergence of the next evolution of the shopping experience.

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