Marketing Management 2010: Mirror of courage in marketing

This year’s conference Marketing Management, which will be held on 5^th May 2010 in Prague hotel Grand Majestic Plaza, seeks to do impossible – restore courage and belief that innovativeness pays off in the era of aggravated economic condition into Czech marketing.

It seems that feelings that no-one knows what will be tomorrow prevail in the current market scene. Planning is just for short time, companies stay with solutions from far in the past and they are scared to promote novelties, including new forms of communication, even though they realize the old proven tools cease to work.

Fortunately even in this time there can be found individuals and companies who don’t want to put up with the progressing erosion of the marketing sector and sense of their work. Examples of such activities will be presented just at the coming conference Marketing Management. Roman Šíser from the Coca-Cola Company will present perspectives of the bottle of the future to whose creation the company was led by the need to “innovate the way we innovate”. Alexander von Maillot from Nestlé will boast about an innovation that allowed opening a new product category in spite of the coming crisis. Even to organizers a great secret is veiling by contents of the “new era of banking services for everyone” which will be presented by Roman Bláha from Poštovní Spořitelna just at the conference.

The most interesting example of a brand new and very successful mass communication will come from Asian market which gained the position of innovator in many fields long time ago, and at the conference we will get a marketing lesson from India. The story of ZooZoos world presented by its initiator Kavita Nair from Vodafone Essar will clearly describe how it is possible to prepare a very efficient communication for mobile operator with active use of social networks. As a result ZooZoos with their attractiveness successfully competed with watched programs like IPL (Indian Premier League of the most popular Indian sport – cricket) live broadcastings. Short spots broadcasted during advertising pauses of the league, offering Vodafone products and services, were often more attractive for the audience than the sport itself. All this succeeded thanks to courage to use social networks for gaining hundreds of thousands fans of the ZooZoos world at Facebook, YouTube and others.

For more information see www.marketingmanagement.cz or contact Barbora.Krasna@BlueEvents.eu.