Promotions have always played a key role in the retail market

Promotions have always played a key role in the retail market, but in the time of economic crisis this topic is strongly connected with the mere survival of retailers and their suppliers. As the most recent market surveys prove, current promotions are not only the main sales-generating engine, but unfortunately also the main source of losses and decreasing loyalty towards chains and brands.
 
Blue Events company therefore decided to focus the next event of the specialized series Retail in Detail on this hot topic. The Retail in Detail / Efficient Promotions conference will be held on 31st March 2010 in the Prague Congress centre U Hájků and introduce 15 speakers and panelists.
 
The program will be initiated by presentation of Czech and Slovak market research, which will document not only the explosion of promotions but also their frequent negative impact on retailers and suppliers. The conference contents  will try to show that  it is possible to avoid many mistakes in promotions, using the correct analysis, strategies and tactics to help their higher efficiency. Innovations supported by the newest technologies and marketing processes can play an important role in it. Representatives of producers, marketing services suppliers and technology suppliers will try to convince participants about it with the help of various case studies. The conference will culminate in a great panel discussion with participation of food and non-food retail representatives. One moth before the event there are more than 100 participants alreadz registered, so we can surely look forward to rich opinion exchange.
 
Detailed program, of the conference as well as on-line registration is available at www.retail21.cz/retailindetail