Blue Events is on of the event management leaders in the Czech Republic. Since more than 15 years the company has been realizing specialised conferences, congresses and summits that are designed as regular annual meetings of top managers in various industries. Blue Events co-operates with most key players in the Czech and CEE market and rank them among speakers or event partners, and also successfully launches premium speakers from other countries.

Category: Articles | 15.06.2010

Shopper Marketing: How to transform a “visitor of store” into a shopper

Expert analyses of research and advisory companies signalize that in the developed countries there is 70% of shopping decisions made directly in the store. The most interesting 25% shoppers generate 70% of related profit. Do you know which shoppers are they? What attracts them, what pleases them, irritates them or repulse them? You are surely not the only one who is a little nervous reading this question… Therefore it is not surprising the shopper marketing is currently the fastest growing marketing discipline within suppliers´ as well as retailers´ side.

Jerry Singh and Category Management

1) How long are you working on category management and on education in this field?
Since the late 1980’s….twenty years to be exact, since the very first Customer teams were formed by Procter & Gamble to work with Wal-Mart’s merchandisers—leading to the evolution of Category Management which was formalized with the US ECR (Efficient Consumer Response) report in 1993, and the Europe ECR report in 1997.

PR in Turbulent Times

Times are tough, no one can debate that, and tough times bring out new challenges for all industries. The newest Business Risk Report by Ernst & Young has reassessed the largest risk factors in business in 2009. Outside of the greatest risks related to the current economic climate, not surprisingly, the threat of a worsening reputation moved from number 22 to a top ten finish.