Program of the conference Loyalty over Gold, which took place on 10th November 2011 at Prague hotel Dorint Don Giovanni, confirmed the way to keep loyal customers through building loyalty programs is not easy and cheap in this era, but in spite of this the conference brought clear proofs it can pay off to some companies.
After the years when the program of Retail Summit lied on main speakers from the side of retailers, this year will bring a change. Range and dynamics of economic and social processes require to find a key note that will dispose not only with knowledge of trends in retailing and consumption patterns, but also with ability to consider broader political, social and cultural context of doing business on European retail market. The choice for this summit is Dr.
The program of Retail Summit 2012 is being finalized in these days. The core motto is the analogy of 18the year of the summit with „maturity“of the Czech retail and the need for its players to get inspired with experience and ideas „from elsewhere“. Till the end of November it is possible to register for the summit under Very Early Birds discount conditions.
Further development on highly saturated and demanding “adult” market will not be easy; the situation requires thinking and acting in wider context.
Prague, 20th October 2011 – The third PUBLIC RELATIONS SUMMIT with the participation of CEOs from top Czech companies confirmed investments into communication are necessary for company growth and generating trust in its brand.
The biggest expert conference in the area of public relations took place on 19th October in Corinthia Hotel Prague.
Traditional media such as TV or leaflet communication dramatically loose efficiency. It is necessary to address today’s consumer in more efficient ways, directly in the store or using digital media. How to do it the best way possible and how to adapt to the growing generation of „digital natives“ – was the discussion of participants at the conference Retail in Detail/Shopper Marketing on 27th September 2011 in Prague hotel Olympik Artemis.
The annual conference Retail Summit, which will take place on 31st January and 1st February 2012 in Clarion Congress Hotel in Prague, is bringing in its 18th year a parallel with “maturity” of the Czech retail and its ambition is to inspire retailers and suppliers to successful maste
The fastest growing marketing discipline – Shopper Marketing – is gaining more and more supporters even in our country. After the success of last year conference Retail in Detail/Shopper Marketing with participation of more than 230 delegates this year brings a hot topic – Social Shopper and future of digital media.
PR Summit, the largest PR conference in the Czech Republic, will take place on 19 October in Prague’s Corinthia Hotel. This year’s event titled „The Role of PR through the Eyes of CEOs“ will give conference participants better insight into how CEOs and other decision makers view the role of PR for the growth and sustainability of their organizations.
Shopper Marketing is booming all over the world including the Czech Republic - no wonder that after very successful last year’s conference Blue Events has decided to take it as the topic for the regular annual event. This year will be realized on September 27 in the Olympik Artemis hotel in Prague.
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